Our pricing model is designed to provide clarity, structure, and high quality execution. It is divided into two parts.

Upfront subscription includes:
• Market and audience research
• Campaign strategy development
• Campaign planning and structure
• Influencer sourcing and initial selection
• Assignment of a dedicated account manager

Management fee during execution includes:
• Influencer communication and coordination
• Negotiation and deal management
• Content review and approval
• Campaign tracking and performance monitoring
• Ongoing reporting and optimisation

Influencer fees and production costs are handled separately and are always shared transparently, so you have full visibility on how your budget is allocated.

We understand that a subscription based model is not the standard approach in influencer marketing. However, we have designed it to reflect the level of strategy, structure, and effort required to run campaigns properly.

Before any campaign goes live, a significant amount of work is done behind the scenes. This includes researching your market, analysing your audience, developing a tailored strategy, selecting the right influencers, and building a clear campaign plan. The subscription ensures that this work is done thoroughly and with full focus.

It also allows us to assign a dedicated account manager who takes ownership of your campaigns, maintains consistency, and works closely with you over time.

This model is built to support long term partnerships, better planning, and higher quality execution, rather than one off transactions.

The cost of an influencer marketing campaign depends on several key factors that determine the scope, reach, and level of execution required.

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These include:

• Influencer Tier: The primary driver of cost. A nano influencer charges far less than a macro influencer, but delivers a different type of value.
• Platform: TikTok and Instagram Reels typically command higher fees than static posts. YouTube videos require more production effort and cost more.
• Deliverable Type: Number of posts, stories, reels, or videos required from each creator.
• Usage Rights: If you want to use influencer content in paid ads, expect an additional usage rights fee (typically 20–50% uplift on the organic fee).
• Exclusivity: If you require the influencer not to work with competitors during a period, exclusivity clauses add to cost.
• Campaign Duration: Ongoing brand ambassador arrangements are negotiated differently from one-off campaign posts.
• Market: Rates vary across UAE, Saudi Arabia, Qatar, and Kuwait based on local market norms.

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Each campaign is built around these factors to ensure the investment aligns with your objectives and expected outcomes.

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Influencer marketing costs in Dubai can vary significantly depending on the type of creators, platforms, and campaign structure. Rates can start from around AED 500 per post for nano influencers and exceed AED 150,000 for celebrity level talent.

Most campaigns are built using a mix of micro and macro influencers, with typical budgets ranging between AED 15,000 and AED 75,000. The final investment depends on your objectives, number of creators, and level of content production required.

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Micro influencers in the UAE, typically between 10,000 and 100,000 followers, usually charge between USD 500 and USD 3,000 per Instagram Reel, USD 1,000 and USD 2,000 per TikTok video, and USD 300 to USD 800 per Story.

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Rates vary depending on the creator’s niche, engagement quality, audience demographics, and any additional requirements such as exclusivity or content usage rights.

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Yes, influencer rates vary across platforms based on content format and production requirements. Video content such as Instagram Reels and TikTok videos typically commands higher rates than static posts due to the time and effort involved in production.

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YouTube content, particularly long form videos, often carries the highest rates due to longer viewing time, stronger audience trust, and deeper content integration.

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Yes, we charge a clearly defined management fee that covers campaign strategy, influencer selection, coordination, content review, and performance reporting. This fee is always shared upfront and agreed upon before any campaign begins.

Our approach is fully transparent, with no hidden costs. Clients have complete visibility over both influencer fees and management costs from the start.

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Yes, most of our campaigns are custom built based on your goals, target audience, budget, and timeline. We do not use a one size fits all approach.

Our team works closely with you to design a campaign structure that aligns with your objectives and delivers the best possible outcome within your investment.

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In many cases, influencer marketing can deliver a lower cost per engagement (CPE) compared to paid social advertising. It also provides an added layer of trust, as content is delivered through creators that audiences already follow.

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In addition, influencer content can often be reused for paid advertising, which increases the overall value of each campaign and extends its performance beyond the initial posting.

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Standard influencer fees typically cover organic posting only. If you plan to use the content for paid advertising, such as boosted posts or whitelisted ads, an additional usage rights fee is applied.

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This fee usually ranges between 20 and 50 percent of the original content cost, depending on the duration and scope of usage.

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Influencer rates in Saudi Arabia are generally slightly lower than those in the UAE for similar creator tiers. However, top tier creators in Saudi Arabia can command rates comparable to Dubai based influencers, especially in high demand categories.

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We provide market specific benchmarks during the planning phase to help you allocate your budget effectively across different GCC markets.

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Yes, we can structure campaigns based on a fixed budget. We start by understanding your investment range and then design a campaign that maximises impact within those constraints.

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This includes advising on the right mix of influencers, platforms, and content formats to ensure the best possible performance without compromising quality.

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