6 mins
In Dubai, the real estate market moves at the speed of a Reel.
Ten years ago, a massive billboard on Sheikh Zayed Road was the gold standard for property marketing. Today? A 30-second walkthrough by a trusted real estate influencer can generate more qualified leads in an afternoon than a billboard does in a month.
But as a real estate marketer, you know it's not just about "going viral." It's about trust, transparency, and—most importantly—ROI.
Why "Influence" is the New "Location, Location, Location"
Buying a home or an investment property in the UAE is a profoundly emotional and financial decision. People don't buy from logos; they buy from people they trust.
When a property influencer walks through a penthouse in Dubai Marina, they aren't just showing a floor plan. They are showing a lifestyle. They answer the questions your customers are actually thinking: How's the light in the morning? Is the kitchen actually functional? What's the vibe of the neighborhood?
3 Reasons Real Estate Marketers are Shifting Budgets to Influencers
1. They Humanize High-Stakes Investments
Off-plan projects can feel "cold" on paper. Influencers bring these projects to life through immersive tours, making the future feel tangible for international investors who can't visit in person.
2. Access to "Niche" Wealth
The "best" influencer isn't always the one with millions of followers. Often, it's the micro-influencer with 20k followers who are all high-net-worth investors. At Boomerang, we focus on alignment over audience size.
3. Measurable Lead Quality
Unlike traditional ads, influencer campaigns let you track engagement in real time. By using trackable links and specific CTAs, you can see exactly which creator is driving the most inquiries for your new development.
How to Work with Real Estate Influencers (The Right Way)
If you're ready to dive in, don't just send a script. The secret to a successful campaign is authenticity.
- Let them speak their language: If an influencer's audience loves their "no-nonsense" reviews, don't force them to be overly corporate.
- Focus on the neighborhood: Show the cafes, schools, and parks nearby—not just the four walls of the apartment.
- Data is your best friend: Use a strategy backed by performance insights, not just follower counts.
The Bottom Line
The Dubai property market is crowded. To stand out, you need more than just a great project; you need a voice that people listen to.
Whether you're looking to sell out a new launch or build long-term brand authority, real estate influencers are the bridge to your next big sale.
Ready to find the right face for your next project?
At Boomerang, we specialize in connecting Dubai's top developers with data-vetted influencers who actually move the needle. Contact our team today and let's turn views into valuations.
